Can I have the story of:
A pioneer business in the food industry.
Canihaveabite was a “farm-to-home” meal prep business in Kansas City, Missouri.
“Can I have a bite?”
This woman-owned small business operated from 2012-2023 and originated in the kitchen home of the owner. I joined the team in 2018. I created the branding, website, photography, writing, social media content, graphic design, and marketing strategy. I also managed the daily store operations.
During the COVID-19 pandemic, canihaveabite experienced an extended 50% loss in staffing. With only two years of food industry-related experience, I successfully restructured the business model to maintain operations. I balanced all creative and strategic work with attentive customer service and long physical hours cooking in the kitchen. Sales increased 26% due to my management.
Brand strategy highlighted the business’s unique edge. Canihaveabite offered convenient, healthy meals crafted with the business’s values: high quality ingredients, environmental sustainability, and a local touch. The majority of the menu items were designed to be taken home by the customer as a frozen meal, and then reheated at home within 6 months of purchase. All menu items were served in 100% compostable packaging.
We decided to close the business in 2023. Read my closing letter here.
Explore my work for canihaveabite:
Highlights
canihaveabite brick-and-mortar storefronts
Storefront
canihaveabite online storefront walkthrough
Before I joined the team, sales at canihaveabite largely depended on a traditional retail storefront with high volume foot traffic. This changed overnight during the COVID-19 pandemic in 2020. The business lost all physical access to customers, requiring an immediately robust e-commerce storefront that could sustain the business. Here is the story on how I delivered on that and further increased sales by 26%.
Strategic Design
As a meal prep business, canihaveabite offered a new menu weekly. This is unusual for the food industry. The new menu would be released every Sunday. Customers could view the menu:
on Instagram
in a weekly email newsletter
on the canihaveabite website
in-store
I designed the visual templates and marketing strategy, streamlined the weekly production processes, and managed the menu items across all platforms (digital and IRL).
Writing & Branding
Description (about fun things like naming salads, sustainability, composting, and more) coming soon.
Creative Design
Description coming soon.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Item description
Photography
-
![]()
Entrees
-
![]()
Soups
-
![]()
Salads
-
![]()
Beverages
