2018 “Moving Out”
Sale | Personal Project
Client
Myself
Year
May 2018
About:
I had a problem in 2018. Most students leaving campus at the end of the year wanted to sell their belongings, and we all bought the same cheap red vacuum from Target. If I wanted to purge my closet when moving from New England to Missouri, I needed to break through the crowd in a college Facebook group.
How do you capture the attention of an audience mindlessly scrolling through posts featuring the same low quality products? I set up a photoshoot for myself, designed a digital catalogue in Canva, and posted it in the Facebook group. To maintain engagement, I updated the images in the post as items sold.
I include this in my portfolio because it represents part of my non-work personality and brain. Plus, I achieved my goal! I was pleased with the total items sold, as well as the level of friendly recognition I received on campus from this project.
